{"id":2402,"date":"2024-09-06T08:33:03","date_gmt":"2024-09-06T08:33:03","guid":{"rendered":"https:\/\/magalie.derhille.fr\/?post_type=portfolio&#038;p=2402"},"modified":"2024-09-07T08:03:48","modified_gmt":"2024-09-07T08:03:48","slug":"etude-de-cas-maitrise-tes-canaux-de-vente-comme-une-pro-avec-les-dashboards-de-pauline","status":"publish","type":"portfolio","link":"https:\/\/magalie.derhille.fr\/fr\/portfolio\/etude-de-cas-maitrise-tes-canaux-de-vente-comme-une-pro-avec-les-dashboards-de-pauline","title":{"rendered":"Ma\u00eetrise tes canaux de vente comme une pro avec les dashboards de Pauline !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2402\" class=\"elementor elementor-2402\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6059716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6059716\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344572\" data-id=\"d344572\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8f9ab elementor-widget elementor-widget-text-editor\" data-id=\"ed8f9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans cette \u00e9tude de cas, nous faisons un bilan de mission avec <strong>Pauline<\/strong>, entrepreneuse passionn\u00e9e par le Zentangle et le Neurographika et autrice du site <a href=\"http:\/\/fanfi.fr\">fanfi.fr<\/a>. Elle partage son exp\u00e9rience sur la mise en place de <strong>SMART Dashboards\u2122<\/strong> pour mieux comprendre et piloter son activit\u00e9.<\/span><\/p><h2><span style=\"font-weight: 400;\">Le d\u00e9fi de Pauline<\/span><\/h2><p><span style=\"font-weight: 400;\">Pauline, qui vient de f\u00eater les deux ans de son entreprise, avait des <strong>difficult\u00e9s<\/strong> \u00e0 suivre l&rsquo;<strong>origine de ses prospects<\/strong> et \u00e0 analyser l&rsquo;impact de ses actions marketing. Elle cherchait \u00e0 obtenir <strong>plus de clart\u00e9<\/strong> sur ses ventes et ses <strong>canaux de trafic<\/strong> pour optimiser ses efforts.<\/span><\/p><p>On discute ensemble de l&rsquo;approche que nous prise et des b\u00e9n\u00e9fices que \u00e7a a eu sur la gestion de son activit\u00e9.<\/p><p>\u23f0 Au programme :<\/p><ul><li><p><span style=\"font-weight: 400;\">\u00a000:00 &#8211; 00:22 : Introduction et objectifs de la mission<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">\u00a000:29 &#8211; 01:05 : Pr\u00e9sentation de Pauline et de son activit\u00e9<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">01:05 &#8211; 02:28 : Les d\u00e9fis rencontr\u00e9s par Pauline<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">02:28 &#8211; 05:01 : Mise en place des dashboards<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">05:01 &#8211; 09:01 : Analyse des donn\u00e9es et insights obtenus<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">09:01 &#8211; 11:02 : Impact des dashboards sur la strat\u00e9gie de Pauline<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">11:02 &#8211; 14:08 : Retour d&rsquo;exp\u00e9rience de Pauline sur l&rsquo;accompagnement<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">14:08 &#8211; 16:26 : Perspectives futures et V2 des dashboards<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">16:26 &#8211; 22:08 : Conclusion et ressenti final de Pauline<\/span><\/p><\/li><\/ul><p>\ud83c\udf1fSi toi aussi tu as l&rsquo;impression de <strong>piloter ton entreprise \u00e0 l&rsquo;aveugle<\/strong>, que tu ne sais pas forc\u00e9ment quelle strat\u00e9gie marketing, de communication ou de vente marche le mieux et que tu as l<strong>&lsquo;impression de t&rsquo;\u00e9parpiller<\/strong> dans toutes ces directions, je peux peut-\u00eatre t&rsquo;aider \u00e0 y voir clair, les <strong>SMART Dashboards\u2122<\/strong> ont certainement quelque chose \u00e0 t&rsquo;apporter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8309437 raven-player-style1 elementor-widget elementor-widget-raven-video\" data-id=\"8309437\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;progress_bar&quot;:&quot;yes&quot;,&quot;current_time&quot;:&quot;yes&quot;,&quot;fullscreen&quot;:&quot;yes&quot;,&quot;rewind&quot;:&quot;yes&quot;,&quot;fast_forward&quot;:&quot;yes&quot;}\" data-widget_type=\"raven-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper sticky-close raven-video-mejs-player\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"raven-video raven-video-inline\">\n\t\t\t\t\t\t<iframe class=\"raven-video-mejs-player\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1007180591?autoplay=0&amp;loop=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;mute=0&amp;color&amp;autopause=0&amp;controls=0&amp;muted=0&amp;h=9ef95cbe10#t=\"><\/iframe>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-706416a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"706416a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0401b7\" data-id=\"d0401b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18ce417 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18ce417\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b9536a3\" data-id=\"b9536a3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64910e elementor-widget elementor-widget-heading\" data-id=\"d64910e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pauline Hanfi : sa fiche identit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c076ddb elementor-widget elementor-widget-text-editor\" data-id=\"c076ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Domaine d&rsquo;Activit\u00e9<\/strong>\u00a0: Entrepreneuse, experte en Zentangle et Neurographika\u2122, des m\u00e9thodes d&rsquo;Art-th\u00e9rapie<\/li><li><strong>Boisson chaude pr\u00e9f\u00e9r\u00e9e<\/strong> : caf\u00e9, th\u00e9, tout ce qui est chaud<\/li><li><b>O\u00f9 la trouver<\/b> : <a href=\"http:\/\/fanfi.fr\">Fanfi.fr<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6541a1 elementor-widget elementor-widget-text-editor\" data-id=\"f6541a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Son challenge technique :<\/strong><\/li><\/ul><p><span style=\"font-weight: 400;\">Pauline, qui vient de f\u00eater les deux ans de son entreprise, avait des <strong>difficult\u00e9s<\/strong> \u00e0 suivre l&rsquo;<strong>origine de ses prospects<\/strong> et \u00e0 analyser l&rsquo;impact de ses actions marketing. Elle cherchait \u00e0 obtenir <strong>plus de clart\u00e9<\/strong> sur ses ventes et ses <strong>canaux de trafic<\/strong> pour optimiser ses efforts.<\/span><\/p><ul><li><b>Outils Utilis\u00e9s <\/b>:<\/li><\/ul><p>Podia, Google Looker Studio, GSheet, Make, MailerLite<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e336d1a\" data-id=\"e336d1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e8ef8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d4e8ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"959\" src=\"https:\/\/magalie.derhille.fr\/wp-content\/uploads\/2024\/09\/me-fanfi.webp\" class=\"attachment-large size-large wp-image-2409\" alt=\"me fanfi\" srcset=\"https:\/\/magalie.derhille.fr\/wp-content\/uploads\/2024\/09\/me-fanfi.webp 960w, https:\/\/magalie.derhille.fr\/wp-content\/uploads\/2024\/09\/me-fanfi-300x300.webp 300w, https:\/\/magalie.derhille.fr\/wp-content\/uploads\/2024\/09\/me-fanfi-150x150.webp 150w, https:\/\/magalie.derhille.fr\/wp-content\/uploads\/2024\/09\/me-fanfi-768x767.webp 768w, https:\/\/magalie.derhille.fr\/wp-content\/uploads\/2024\/09\/me-fanfi-500x500.webp 500w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans cette \u00e9tude de cas, nous faisons un bilan de mission avec Pauline, entrepreneuse passionn\u00e9e par le Zentangle et le Neurographika et autrice du site fanfi.fr. Elle partage son exp\u00e9rience sur la mise en place de SMART Dashboards\u2122 pour mieux comprendre et piloter son activit\u00e9. Le d\u00e9fi de Pauline Pauline, qui vient de f\u00eater les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2423,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","portfolio_category":[],"portfolio_tag":[],"class_list":["post-2402","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/portfolio\/2402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/comments?post=2402"}],"version-history":[{"count":16,"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/portfolio\/2402\/revisions"}],"predecessor-version":[{"id":2422,"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/portfolio\/2402\/revisions\/2422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/media\/2423"}],"wp:attachment":[{"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/media?parent=2402"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/portfolio_category?post=2402"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/magalie.derhille.fr\/fr\/wp-json\/wp\/v2\/portfolio_tag?post=2402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}