Find out how online life coach Audrey revolutionized her business with personalized dashboards! đ
In this interview, Audrey gives us a behind-the-scenes look at her strategy for optimizing customer acquisition and increasing revenue using high-performance tracking tools. đ
â° The program:
- Presentation of Audrey’s multiple activities: coaching, online training, face-to-face events, and presence on various online platforms (00:00).
- Audrey’s challenges in identifying the origin of her leads and optimizing her marketing investments (02:44).
- Set up dashboards to track lead acquisition, acquisition channels and performance of different sources (05:03).
- Results: optimization of advertising budgets, better understanding of the customer journey, and adjustment of acquisition strategies (13:00).
- Direct impact on sales: analyze sales mix, customer loyalty, and make decisions based on concrete data (20:03).
- Conclusion: Audrey’s advice for those who don’t yet have dashboards, and how these tools have transformed the way she manages her business (26:00).
Audrey shares her experience and explains why adopting a strategy based on monitoring your data can transform your business!
Audrey B: her profile
- Business sector: Life and personal development coach for women
- Favourite hot drink: a cup of strong coffee
- Where to find it: Macoherence.com
- His technical challenge:
Be able to track your figures (new leads, sales) on a daily basis, without having to set up cumbersome data collection processes for yourself or your team, and without having to change the technical tools you’re used to.
- Tools used :
Thrivecart, GSheet, Make, MailerLite, Google Looker Studio
