In this case study, we take stock of a mission with Pauline, an entrepreneur with a passion for Zentangle and Neurographika and author of the fanfi.fr website.
She shares her experience of setting up SMART Dashboards™ to better understand and pilot her business.
Pauline’s challenge
Pauline, who had just celebrated her company’s second anniversary, was finding it difficult to track theorigin of her leads and analyze the impact of her marketing actions.
She was looking for greater clarity on her sales and traffic channels to optimize her efforts.
Together, we discuss the approach we take and the benefits it has had on the management of his business.
⏰ The schedule :
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00:00 – 00:22: Introduction and mission objectives
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00:29 – 01:05 : Introducing Pauline and her business
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01:05 – 02:28 : Pauline’s challenges
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02:28 – 05:01: Setting up dashboards
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05:01 – 09:01: Analysis of data and insights gained
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09:01 – 11:02 : Impact of dashboards on Pauline’s strategy
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11:02 – 14:08: Pauline’s feedback on support
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14:08 – 16:26: Future prospects and V2 dashboards
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16:26 – 22:08: Pauline’s conclusion and final thoughts
🌟If you too feel that you’re steering your business blindly, that you don’t necessarily know which marketing, communications or sales strategy works best, and that you feel like you’re scattering yourself in all these directions, maybe I can help you see clearly, SMART Dashboards™ certainly have something to offer you.
Pauline Hanfi: profile
- Field of activity: Entrepreneur, expert in Zentangle and Neurographika™, art therapy methods.
- Favourite hot beverage: coffee, tea, anything hot
- Where to find it: Fanfi.fr
- His technical challenge:
Pauline, who had just celebrated her company’s second anniversary, was finding it difficult to track theorigin of her leads and analyze the impact of her marketing actions.
She was looking for greater clarity on her sales and traffic channels to optimize her efforts.
- Tools used :
Podia, Google Looker Studio, GSheet, Make, MailerLite
